Master of Business Administration

Marketing

The Master of Business Administration explores the foundations of business, the global environment in which it operates and the tools needed for intelligent decision making. The curriculum, taken in the track progression listed below, is comprised of 11 8-week courses that are structured so that one course builds upon the mastery of other courses and emphasizes the integration of course materials to insure a cohesive, coordinated learning experience.

FOUNDATION COURSES

Foundation Courses cover comprehensive business principles and are taken by all MBA students.

• MBAP 520      Essentials of Business Development I & II

CORE COURSES

Core Courses cover key business skills and are taken by all MBA students.

• MBAC 600      The Economics of Management
• MBAC 601      Ethical and Legal Environment of Business

EMPHASIS COURSES

• MBAI 602       Issues in International Business
• MBAF 602      Financial Decision Making
• MBAK 602      Marketing Management
• MBAK 603      Marketing Strategy
• MBAK 609      Consumer Behavior
• MBAK 605      Market Research
• MBAK 617      Product Management

CAPSTONE COURSE

The Capstone Course is the final strategic course taken by all MBA students.

• MBAC 695      Strategies in a Global Environment