Master of Business Administration
Marketing
The Master of Business Administration explores the foundations of business, the global environment in which it operates and the tools needed for intelligent decision making. The curriculum, taken in the track progression listed below, is comprised of 12 8-week courses that are structured so that one course builds upon the mastery of other courses and emphasizes the integration of course materials to insure a cohesive, coordinated learning experience.
FOUNDATION COURSES
To be fully admitted into the Regis University CPS MBA program, students must demonstrate foundational knowledge required to successfully complete the MBA curriculum. Coursework taken as part of an undergraduate degree, testing or transfer credit may meet these foundational knowledge prerequisites. To view the options which can satisfy these prerequisites, visit the program prerequisite page.
CORE COURSES (18 Credit Hours)
Core Courses cover key business skills and are taken by all MBA students.
- MBAC 600 The Economics of Management
- MBAC 601 Ethical and Legal Environment of Business
- MBAC 602 Developing Effective Organizations
- MBAC 603 Decision Points in Marketing and Operations
- MBAC 604 Accounting and Finance Concepts for Managers
- MBAC 610 Enterprise Management in a Global Environment
SPECIALIZATION REQUIREMENTS (6 credit hours)
- MBAK 602 Marketing Management
- MBAK 603 Marketing Strategy
SPECIALIZATION ELECTIVES (9 credit hours)
Three elective courses selected from the following:
- MBAK 604 International Marketing
- MBAK 605 Market Research
- MBAK 606E-W Seminar in Marketing
- MBAK 607 Advertising and Promotion
- MBAK 609 Consumer Behavior
- MBAK 617 Product Management
- MBAK 619 Internet Marketing
ADDITIONAL ELECTIVES (3 credit hours)
- One elective course selected from the remaining MBA 600 level courses. View all MBA course descriptions.
